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| LEADER |
00768nam a2200205 a 4500 |
| 001 |
542309 |
| 005 |
20171111230007.0 |
| 008 |
050617s2006 nyua b 001 0 eng |
| 020 |
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|a 0765616130 (cloth : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5821
|b .G87 2006
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| 082 |
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|2 22
|a 659.1/02/07
|
| 100 |
1 |
|
|a Gulas, Charles S.,
|d 1962-
|
| 245 |
1 |
|
|a Humor in advertising :
|b a comprehensive analysis /
|c Charles S. Gulas and Marc G. Weinberger.
|
| 260 |
1 |
|
|a Armonk, N.Y. :
|b M.E. Sharpe, Inc.,
|c c2006.
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| 300 |
1 |
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|a xiv, 240 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
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|a Includes bibliographical references (p. 207-224) and indexes.
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| 650 |
1 |
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|a Wit and humor in advertising
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| 700 |
1 |
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|a Weinberger, Marc G.
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| 952 |
|
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|a GrThPMO
|b 59b00a3f6c5ad17d7e5aa973
|c 952a
|d 9528
|e HF5821.G87 2006
|t 7
|x m
|z Books
|
