Description: Marketing to the new super consumer :

Main Author:	Coffey, Timothy J.
Other Authors:	Siegel, David L., Livingston, Gregory.
Format:	Book
Language:	English
Published:	Mom and kid Ithaca, NY : Paramount Market Pub., c2006.
Subjects:	Women consumers Child consumers Consumers > Research Marketing Market segmentation

Physical Description:	x, 221 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references (p. [203]-207) and index.
ISBN:	0976697327