Marketing management : a strategic decision-making approach /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2008.
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| Edition: | 6th ed. |
| Subjects: |
| Item Description: | Previous ed. entered under title. |
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| Physical Description: | xxii, 533 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780073529820 (alk. paper) 0073529826 (alk. paper) 9780071101097 (International ed.) |