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00854nam a2200241 a 4500 |
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20171111230006.0 |
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040824s2006 njua b 001 0 eng |
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|a 0131525425
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|a 0131548654
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|a 0131971212 (International ed.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.2
|b .M288 2006
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| 082 |
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|2 22
|a 658.8/3
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| 100 |
1 |
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|a Malhotra, Naresh K.
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| 245 |
1 |
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|a Basic marketing research :
|b a decision-making approach /
|c Naresh K. Malhotra, Mark Peterson.
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| 250 |
1 |
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|a 2nd ed.
|
| 260 |
1 |
|
|a Upper Saddle River, N.J. :
|b Pearson/Prentice Hall,
|c c2006.
|
| 300 |
1 |
|
|a xl, 631 p. :
|b col. ill. ;
|c 29 cm. +
|e 1 CD-ROM (4 3/4 in.)
|
| 504 |
1 |
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|a Includes bibliographical references (p. 593-600) and indexes.
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| 650 |
1 |
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|a Marketing research
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| 700 |
1 |
|
|a Peterson, Mark,
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| 952 |
|
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|a GrThPMO
|b 59b009806c5ad17d7e5aa670
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
|
