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20171111230006.0 |
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040713s2005 caua b 001 0 eng |
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|a 1412905710 (pbk.)
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|a DLC
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|a HF5415.2
|b .M393 2005
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| 082 |
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|2 22
|a 658.8/18
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| 100 |
1 |
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|a Mentzer, John T.
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| 245 |
1 |
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|a Sales forecasting management :
|b a demand management approach /
|c John T. Mentzer, Mark A. Moon.
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| 250 |
1 |
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|a 2nd ed.
|
| 260 |
1 |
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|a Thousand Oaks, CA :
|b Sage Publications,
|c c2005.
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| 300 |
1 |
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|a xv, 347 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
1 |
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|a Includes bibliographical references (p. 331-335) and index.
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| 505 |
1 |
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|a Managing the sales forecasting process -- Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems -- Benchmark studies : the surveys -- Benchmark studies : World-class forecasting -- Benchmark studies : conducting a forecasting audit -- Managing the sales forecasting function.
|
| 650 |
1 |
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|a Sales forecasting
|x Management.
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| 650 |
1 |
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|a Marketing research
|x Management.
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| 700 |
1 |
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|a Moon, Mark A.,
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| 952 |
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|a GrThPMO
|b 59b009506c5ad17d7e5aa539
|c 952a
|d 9528
|e HF5415.2.M393 2005
|t 7
|x m
|z Books
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