Writing marketing : literary lessons from academic authorities /
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| Format: | Book |
| Language: | English |
| Published: |
London, UK :
Sage Publications,
2005.
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| Subjects: |
Table of Contents:
- The ABCs of writing marketing
- The antinomies of Theodore Levitt
- The spectres of Philip Kotler
- The deconstruction of Shelby D. Hunt
- The biopoetics of Wroe Alderson
- The anxieties of Morris Holbrook
- The 3Rs of marketing writing.