Research methods for business /

Other Authors: Hair, Joseph F.
Format: Book
Language:English
Published: Chichester, England : John Wiley & Sons Ltd., 2007.
Subjects:
Table of Contents:
  • Ethical obligations of research participants
  • Gaining access to respondents
  • summary
  • Defining the research problem and reviewing the literature
  • Learning outcomes
  • Introduction
  • What is a good research topic
  • Research questions and objectives
  • Writing a research proposal
  • Preparing a literature review
  • Sources of literature
  • Planning the literature search
  • Writing a literature review
  • The literature review and research questions
  • Summary
  • Secondary data
  • Learning outcomes
  • Introduction
  • Value of secondary data
  • Nature and scope of secondary data
  • Secondary data sources
  • Internal background reviews
  • External sources of secondary data
  • Syndicated sources of secondary data
  • Using the Internet to obtain secondary data
  • Applications of secondary research in practice
  • Summary
  • Conceptualization and research design
  • Learning outcomes
  • Introduction
  • Developing a conceptual model
  • Identify variables & constructs
  • Specify hypotheses & relationships
  • Draw conceptual model
  • Basic research designs
  • Exploratory
  • Descriptive
  • Causal
  • Combining research designs
  • Summary
  • Sampling approaches
  • Learning outcomes
  • Introduction
  • Sampling
  • Sampling process
  • Probability sampling
  • Nonprobability sampling
  • Sample size
  • Summary
  • Data collection methods
  • Learning outcomes
  • Introduction
  • Data collection
  • Qualitative vs. quantitative
  • Observation
  • Survey approaches, including panels
  • Depth interviews
  • Focus groups
  • Case studies
  • Content analysis
  • Summary
  • Measurement & scaling
  • Learning outcomes
  • Introduction
  • What is a concept?
  • How to measure concepts
  • Practical decisions when developing scales
  • Criteria for assessing measurement scales
  • How to develop a scale
  • Summary
  • Designing the questionnaire
  • Learning outcomes
  • Introduction
  • Questionnaire design
  • Questionnaire sections and sequence
  • Preparing and presenting good questions
  • Pretesting questionnaires
  • Summary
  • Basic data analysis for qualitative research
  • Learning outcomes
  • Introduction
  • Data preparation
  • Analyzing qualitative research
  • Summary
  • Basic data analysis for quantitative research
  • Learning outcomes
  • Introduction
  • Data preparation
  • Using charts and graphs
  • Measures of central tendency
  • Measures of dispersion
  • Other diagnostic measures
  • Summary
  • Testing hypotheses
  • Learning outcomes
  • Introduction
  • Understanding hypothesized relationships
  • Hypothesis testing
  • Single group hypothesis testing
  • Chi-square & T-test
  • Multiple group hypothesis testing
  • Analysis of variance
  • Summary
  • Assessing relationships between variables
  • Learning outcomes
  • Introduction
  • Types of relationships
  • Covariation and variable relationships
  • Analyzing association using correlation
  • Prediction using regression
  • Summary
  • Reporting & presenting results
  • Learning outcomes
  • Introduction
  • Written and oral communication
  • The written research report
  • Guidelines for the written report
  • Oral presentations
  • Using visuals
  • Summary.