Campaign craft : the strategies, tactics, and art of political campaign management /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger Publishers,
2006.
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| Edition: | 3rd ed. |
| Subjects: |
Table of Contents:
- Introduction: Consultant-centered campaigns
- The campaign plan
- The context of the race
- Demographic research : the theory of aggregate inference
- Candidate and opposition profiles : looking at the record
- Prior electoral targeting
- Polling : the focus of strategic vision
- General strategy
- Voter contact techniques
- Fundraising strategy and tactics
- Strategic communications
- News coverage
- Returning to the grassroots
- Conclusion: The future of political campaign organization.