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Persuasion in advertising
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Persuasion in advertising
Main Author:
O'Shaughnessy, John
Corporate Author:
NetLibrary, Inc.
Other Authors:
O'Shaughnessy, Nicholas J.,
Format:
E-resources
Language:
English
Published:
London ; New York :
Routledge,
2004.
Edition:
1st ed.
Subjects:
Advertising
>
Psychological aspects
Holdings
Description
Table of Contents
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