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01232nam a2200241 a 4500 |
| 001 |
538347 |
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20171111230003.0 |
| 008 |
041007s2005 mau b 001 0 eng |
| 020 |
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|a 1591391237 (hardcover : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HD30.28
|b .M3838 2005
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| 082 |
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|2 22
|a 658.4/012
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| 100 |
1 |
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|a McGrath, Rita Gunther
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| 245 |
1 |
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|a MarketBusters :
|b 40 strategic moves that drive exceptional business growth /
|c Rita Gunther McGrath, Ian C. MacMillan.
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| 246 |
3 |
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|a Market busters
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| 260 |
3 |
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|a 40 strategic moves that drive exceptional business growth
|b Harvard Business School Press,
|c c2005.
|a Boston :
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| 300 |
3 |
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|a viii, 264 p. ;
|c 25 cm.
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| 504 |
3 |
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|a Includes bibliographical references (p. 237-244) and index.
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| 505 |
3 |
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|a MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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| 650 |
3 |
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|a Strategic planning
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| 650 |
3 |
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|a Customer relations
|x Management
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| 700 |
1 |
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|a MacMillan, Ian C.,
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| 952 |
|
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|a GrThPMO
|b 59b006726c5ad17d7e5a98f4
|c 952a
|d 9528
|e HD30.28.M3838 2005
|t 7
|x m
|z Books
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