Growing your business globally /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Mason, Ohio] :
Thomson,
c2005.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Seven sins of exporting and the 4C cure
- Backward export process
- International business ladder, business arrangements
- International market assessment
- Supply chain, supply side
- Supply chain, demand side
- Strategizing the global supply chain
- Organizing for the global marketplace
- Financing the global supply chain
- Framework for developing international business strategy
- Appendices.