Principles of marketing /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Prentice Hall/FinancialTimes,
2005.
|
| Edition: | 4th European ed. |
| Subjects: |
| Physical Description: | xxxiv, 954 p. : col. ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0273684566 (pbk.) |