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00915nam a2200193 a 4500 |
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535198 |
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20171111230000.0 |
| 008 |
040323s2005 nju b 001 0 eng |
| 020 |
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|a 0131848143
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| 040 |
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|a DLC
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| 050 |
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|a HF5415
|b .E796 2005
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| 082 |
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|2 22
|a 174/.96588
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| 245 |
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|a Ethical marketing /
|c Patrick E. Murphy ... [et al.].
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| 260 |
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall,
|c c2005.
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| 300 |
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|a xxi, 266 p. ;
|c 23 cm.
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| 505 |
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|a Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
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| 650 |
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|a Marketing
|x Moral and ethical aspects.
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| 700 |
1 |
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|a Murphy, Patrick E.,
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| 952 |
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|a GrThPMO
|b 59b0038f6c5ad17d7e5a8bc0
|c 952a
|d 9528
|e HF5415.E796 2005
|t 7
|x m
|z Books
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