Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c2004.
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| Subjects: |
| Physical Description: | xv, 270 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [247]-258) and index. |
| ISBN: | 1591392101 |