Table of Contents: The power of persuasion :

Table of Contents:

The illusion of invulnerability or, how can everyone be less gullible than everyone else?
Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all
Killing you with kindness or, beware of strangers bearing unexpected gifts
The contrast principal or, how black gets turned into white
$2 + $2 = $5 or, learning to avoid stupid mental arithmetic
The hot button or, how mental shortcuts can lead you into trouble
Gradually escalating the commitments or, making you say yes by never saying no
Winning hearts and minds or, the road to perpetual persuasion
Jonestown or, the dark end of the dark side of persuasion
The art of resistance or, some unsolicited advice for using and defending against persuasion.