Marketing management /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
|
| Edition: | 11th ed. |
| Subjects: |
| Item Description: | Various multi-media instructional aids, including a web site, are available to supplement the text. |
|---|---|
| Physical Description: | 1 v. (various pagings) : col. ill. ; 27 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0130336297 (alk. pbk.) |