Holdings: The marketing power of emotion /

Main Author:	O'Shaughnessy, John
Other Authors:	O'Shaughnessy, Nicholas J.,
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, c2003.
Subjects:	Consumer behavior Consumers > Psychology. Marketing > Psychological aspects Advertising > Psychological aspects Decision making > Psychological aspects. Emotions > Economic aspects.

Βιβλιοθήκη	Ταξιθετικός αριθμός	Αριθμός Αντιτύπων	Πληροφορίες	Κατάσταση
Πανεπιστήμιο Μακεδονίας	HF5415.32.O743 2003	1	Προβολή	OPAC