Description: Handbook of marketing /

Cover Image

Handbook of marketing /

Other Authors:	Weitz, Barton A., Wensley, Robin,
Format:	Book
Language:	English
Published:	London : SAGE, 2002.
Subjects:	Marketing

Physical Description:	xix, 582 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0761956824

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