A theory of genericization on brand name change /

Main Author: Clankie, Shawn
Format: Book
Language:English
Published: Lewiston : E. Mellen, c2002.
Subjects:
LEADER 00688nam a2200217 a 4500
001 524275
005 20171111225949.0
008 020722s2002 nyu b 001 0 eng
020 |a 0773469559 
040 |a DLC 
050 |a P323.5  |b .C58 2002 
082 |2 21  |a 929.9/7 
100 1 |a Clankie, Shawn 
245 1 2 |a A theory of genericization on brand name change /  |c Shawn M. Clankie. 
260 1 2 |a Lewiston :  |b E. Mellen,  |c c2002. 
300 1 2 |a vi, 224 p. ;  |c 24 cm. 
504 1 2 |a Includes bibliographical references (p. [213]-222) and index. 
650 1 2 |a Onomastics 
650 1 2 |a Brand name products 
650 1 2 |a Generic products 
952 |a GrThPMO  |b 59affaca6c5ad17d7e5a5e75  |c 952a  |d 9528  |e -  |t 1  |x m  |z Books