Managing new product development and innovation : a microeconomic toolbox /

Main Author: Grupp, Hariolf
Other Authors: Maital, Shlomo
Format: Book
Language:English
Published: Cheltenham, UK : Edward Elgar, 2001.
Subjects:
Physical Description:xxi, 356 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1840645717