Managing new product development and innovation : a microeconomic toolbox /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Cheltenham, UK :
Edward Elgar,
2001.
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Subjects: |
Physical Description: | xxi, 356 p. : ill. ; 23 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 1840645717 |