Rethinking marketing : qualitative strategies and exotic visions /

Main Author: Walle, Alf H.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2001.
Subjects:
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005 20171111225945.0
008 000424s2000 ctu b 001 0 eng
020 |a 1567203884 (alk. paper) 
040 |a DLC 
050 |a HF5415.2  |b .W284 2001 
082 |2 21  |a 658.8 
100 1 |a Walle, Alf H. 
245 1 |a Rethinking marketing :  |b qualitative strategies and exotic visions /  |c Alf H. Walle III. 
260 1 |a Westport, Conn. :  |b Quorum Books,  |c 2001. 
300 1 |a xiv, 211 p. ;  |c 25 cm. 
504 1 |a Includes bibliographical references (p. [203]-204) and index. 
650 1 |a Marketing research 
650 1 |a Qualitative research 
650 1 |a Marketing 
650 1 |a Strategic planning 
952 |a GrThPMO  |b 59aff73d6c5ad17d7e5a4b8d  |c 952a  |d 9528  |e -  |t 1  |x m  |z Books