International advertising : realities and myths /

Other Authors: Jones, John Philip
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, c2000.
Subjects:
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001 515754
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008 990518s2000 caua b 001 0 eng
020 |a 0761912444 (acid-free paper) 
040 |a DLC 
050 |a HF5823  |b .I59 2000 
082 |2 21  |a 659.1 
245 |a International advertising :  |b realities and myths /  |c edited by John Philip Jones. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c2000. 
300 |a 412 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 |a Advertising 
650 |a Advertising media planning 
700 1 |a Jones, John Philip 
952 |a GrThPMO  |b 59aff2d46c5ad17d7e5a3b5d  |c 952a  |d 9528  |e HF5823.I59 2000  |t 7  |x m  |z Books