B2B : how to build a profitable e-commerce strategy /

Main Author: Cunningham, Michael J.
Format: Book
Language:English
Published: Cambridge, Mass. : Perseus, c2001.
Subjects:
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100 1 |a Cunningham, Michael J. 
245 1 |a B2B :  |b how to build a profitable e-commerce strategy /  |c Michael J. Cunningham. 
246 3 |a How to build a profitable e-commerce strategy 
260 3 |a Cambridge, Mass. :  |b Perseus,  |c c2001. 
300 3 |a 206 p. :  |b ill. ;  |c 24 cm. 
504 3 |a Includes bibliographical references (p. 187) and index. 
650 3 |a Electronic commerce 
650 3 |a Industrial marketing 
650 3 |a Internet marketing 
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