The kids market : myths and realities /

Main Author: McNeal, James U.
Format: Book
Language:English
Published: Ithaca, NY : Paramount Market, 1999.
Subjects:
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020 |a 0967143918 
040 |a MIA 
050 |a HF5415.33.U6  |b N362 1999 
100 1 |a McNeal, James U. 
245 1 4 |a The kids market :  |b myths and realities /  |c James U. McNeal. 
260 1 4 |a Ithaca, NY :  |b Paramount Market,  |c 1999. 
300 1 4 |a 272 p. :  |b ill. ;  |c 27 cm. 
500 1 4 |a Includes index. 
650 1 4 |a Young consumers  |z United States. 
650 1 4 |a Marketing research  |z United States. 
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