Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand /

Main Author: Braunstein, Marc
Other Authors: Levine, Edward H.
Format: Book
Language:English
Published: Roseville, Calif. : Prima venture c2000.
Subjects:
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040 |a DLC 
050 |a HF5415.1265  |b .B73 2000 
082 |2 21  |a 658.8/4 
100 1 |a Braunstein, Marc 
245 1 |a Deep branding on the Internet :  |b applying heat and pressure online to ensure a lasting brand /  |c Marc Braunstein and Edward H. Levine. 
260 1 |a Roseville, Calif. :  |b Prima venture  |c c2000. 
300 1 |a xx, 380 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 362-370) and index. 
650 1 |a Internet marketing 
650 1 |a Brand name products  |x Management 
700 1 |a Levine, Edward H. 
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