Total exposure : controlling your company's image in the glare of the business media explosion /

Main Author: Carlson, Gustav
Format: Book
Language:English
Published: New York : American Management Assoc., c2000.
Subjects:
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020 |a 0814404847 
040 |a DLC 
050 |a HD59.2  |b .C366 2000 
082 |2 21  |a 659.2 
100 1 |a Carlson, Gustav 
245 1 |a Total exposure :  |b controlling your company's image in the glare of the business media explosion /  |c Gustav Carlson. 
260 1 |a New York :  |b American Management Assoc.,  |c c2000. 
300 1 |a xi, 225 p. ;  |c 24 cm. 
500 1 |a Includes index. 
650 1 |a Corporate image  |z United States. 
650 1 |a Public relations  |z United States 
650 1 |a Industrial publicity  |z United States. 
650 1 |a Mass media and business  |z United States. 
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