Marketing and information technology : the strategy, application and implementation of IT in marketing /

Main Author: O'Connor, John
Other Authors: Galvin, Eamonn
Format: Book
Language:English
Published: London : Financial Times/Prectice Hall, 1997.
Subjects:
Physical Description:xii, 289 p. ; 25 cm.
Bibliography:Includes bibliographical references.
ISBN:0273626442