Marketing and information technology : the strategy, application and implementation of IT in marketing /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Financial Times/Prectice Hall,
1997.
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| Physical Description: | xii, 289 p. ; 25 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0273626442 |