Business analysis for marketing managers /

Main Author: Rogers, L. A.
Corporate Authors: Institute of Marketing, CAM Foundation.
Format: Book
Language:English
Published: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, c1978.
Subjects:
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005 20171111225934.0
008 960301s1978 enka b 001 0 eng d
020 |a 0434917389 
050 1 4 |a HF5415.125  |b .R6 
100 1 4 |a Rogers, L. A.  |q (Leonard Alfred) 
245 1 4 |a Business analysis for marketing managers /  |c L.A. Rogers. 
260 1 4 |a London :  |b Heinemann [for] the Institute of Marketing and the CAM Foundation,  |c c1978. 
300 1 4 |a vi, 174 p. :  |b ill. ;  |c 23 cm. 
500 1 4 |a Includes index. 
504 1 4 |a Bibliography: p. 50-55. 
650 1 4 |a Marketing  |x Decision making 
710 2 4 |a Institute of Marketing 
710 2 4 |a CAM Foundation. 
952 |a GrThPMO  |b 59afeb896c5ad17d7e5a1d0b  |c 952a  |d 9528  |e -  |t 1  |x m  |z Books