Marketing research : a structure for decision making /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley Pub. Co.,
c1980.
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| Series: | Addison-Wesley marketing series
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| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxii, 628 p. : ill. ; 24 cm. |
| ISBN: | 0201002051 |