Offensive marketing, or How to make your competitors followers /

Main Author: Davidson, J. H. 1935-
Format: Book
Language:English
Published: Middlesex : Penguin, 1972.
Subjects:
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001 504655
005 20171111225931.0
008 721011s1972 enk b 00110 eng
020 |a 030493772X  |c Ή4.00. 
050 |a HF5415  |b .D347 1972 
082 |a 658.8 
100 1 |a Davidson, J. H.  |d 1935-  |q (J. Hugh), 
245 1 |a Offensive marketing, or How to make your competitors followers /  |c J. H. Davidson ; foreword by Anthony J. F. O'Reilly. 
260 1 |a Middlesex :  |b Penguin,  |c 1972. 
300 1 |a 330 p. ;  |c 22 cm. 
504 1 |a Includes bibliographical references. 
650 1 |a Marketing 
952 |a GrThPMO  |b 59afe8266c5ad17d7e5a0dc3  |c 952a  |d 9528  |e HF5415.D347 1972  |t 7  |x m  |z Books