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| LEADER |
00748nam a2200193 a 4500 |
| 001 |
502819 |
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20171111225929.0 |
| 008 |
050411s1967 fr b 00000 fre d |
| 040 |
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|a GrThPMO
|
| 050 |
1 |
4 |
|a HD59
|b .K38 1967
|
| 100 |
1 |
4 |
|a Katchourine, Alec.
|
| 245 |
1 |
3 |
|a La psychologie sociale clé du marketing /
|c Alec Katchourine ; textes introductifs de Jean Fourastié, Jean-Pierre Fourcade, Jean Stoetzel.
|
| 260 |
1 |
3 |
|a Paris :
|b S.A.B.R.I.,
|c 1967.
|
| 300 |
1 |
3 |
|a xii, 145 p. ;
|c 25 cm.
|
| 500 |
1 |
3 |
|a At head of title: Apport de la psychologie sociale aux communications commerciales.
|
| 650 |
1 |
3 |
|a Industrial publicity
|
| 650 |
1 |
3 |
|a Psychology, Industrial
|
| 650 |
1 |
3 |
|a Marketing
|
| 952 |
|
|
|a GrThPMO
|b 59afe64f6c5ad17d7e5a0654
|c 952a
|d 9528
|e HD59.K38 1967
|t 7
|x m
|z Books
|
