Advertising : the process and practice /

Main Author: Engel, Jack.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1980.
Subjects:
LEADER 00626nam a2200193 a 4500
001 500920
005 20171111225928.0
008 791206s1980 nyuaf b 00110 eng
020 |a 0070195110 
050 |a HF5823  |b .E7 1980 
082 |2 19  |a 659.1 
100 1 |a Engel, Jack. 
245 1 |a Advertising :  |b the process and practice /  |c by Jack Engel. 
260 1 |a New York :  |b McGraw-Hill,  |c c1980. 
300 1 |a xxiii, 727 p., [4] leaves of plates :  |b ill. ;  |c 25 cm. 
500 1 |a Includes index. 
504 1 |a Bibliography: p. [703]. 
650 1 |a Advertising 
952 |a GrThPMO  |b 59afe4676c5ad17d7e59fe9f  |c 952a  |d 9528  |e HF5823.E7 1980  |t 7  |x m  |z Books