Cover Image

Quantitative analysis for marketing management /

Main Author: King, William Richard, 1938-
Format: Book
Language:English
Published: New York : McGraw-Hill, [1967]
Subjects:
Marketing > Mathematical models
Marketing > Management > Mathematical models.
Decision making > Mathematical models.
Physical Description:xviii, 566 p. : ill. ; 23 cm.
Bibliography:Includes bibliographies.

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