AMA marketing encyclopedia : issues and trends shaping the future /

Corporate Author: American Marketing Association
Other Authors: Heilbrunn, Jeffrey
Format: Book
Language:English
Published: AMA marketing encyclopedia Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995.
Subjects:
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050 |a HF5415  |b .A46 1995 
245 |a AMA marketing encyclopedia :  |b issues and trends shaping the future /  |c American Marketing Association ; Jeffrey Heilbrunn, editor. 
246 3 |a American Marketing Assocication marketing encyclopedia. 
246 1 8 |a AMA marketing encyclopedia. 
246 3 8 |a American Marketing Assocication marketing encyclopedia 
260 1 8 |a AMA marketing encyclopedia  |b American Marketing Association ;  |c c1995.  |a Chicago :  |a Lincolnwood, Ill. :  |b NTC Business Books, 
300 1 8 |a x, 348 p. :  |b ill. ;  |c 24 cm. 
500 1 8 |a At head of title: American Marketing Association. 
504 1 8 |a Includes bibliographical references and index. 
650 1 8 |a Marketing 
700 1 8 |a Heilbrunn, Jeffrey 
710 2 8 |a American Marketing Association 
952 |a GrThPMO  |b 59afe1916c5ad17d7e59f27b  |c 952a  |d 9528  |e HF5415.A46 1995  |t 7  |x m  |z Books