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00721nam a2200193 a 4500 |
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497724 |
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20171111225925.0 |
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950209s1995 maua b 001 0 eng |
| 020 |
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|a 0875844448 (alk. paper)
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| 050 |
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|a HF5415.13
|b .C468 1995
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| 082 |
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|2 20
|a 658.8
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| 100 |
1 |
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|a Cespedes, Frank V.,
|d 1950-
|
| 245 |
1 |
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|a Concurrent marketing :
|b integrating product, sales, and service /
|c Frank V. Cespedes.
|
| 260 |
1 |
|
|a Boston, Mass. :
|b Harvard Business School Press,
|c c1995.
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| 300 |
1 |
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|a xxvii, 307 p. :
|b ill. ;
|c 25 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. 283-296) and index.
|
| 650 |
1 |
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|a Marketing
|x Management
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| 650 |
1 |
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|a Sales management
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| 952 |
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|a GrThPMO
|b 59afe1606c5ad17d7e59f170
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
|
