Description: Companion encyclopedia of marketing /

Other Authors:	Baker, Michael John
Format:	Book
Language:	English
Published:	London [London] ; New York : Routledge, 1995.
Subjects:	Marketing

Physical Description:	xxxiii, 1061 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0415093953 (hc : alk. paper)