The marketing casebase : short examples of marketing practice /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1995.
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| Subjects: |
| Physical Description: | xii, 272 p. : ill. ; 22 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0415103215 (pbk.) |