Marketing research : an applied approach /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1996.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxii, 888 p. : ill. ; 24 cm. +e1 computer disk (3 1/2 in.). |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0079122523 |