Basic marketing research /

Main Author: Churchill, Gilbert A.
Format: Book
Language:English
Published: Fort Worth : Dryden Press, c1996.
Edition:3rd ed.
Subjects:
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008 961205s1996 txua b 00110 eng d
020 |a 0030983673 (international edition) 
050 |a HF5415.2  |b .C49 1996 
082 |2 20  |a 658.8/3 
100 1 |a Churchill, Gilbert A. 
245 1 |a Basic marketing research /  |c Gilbert A. Churchill, Jr. 
250 1 |a 3rd ed. 
260 1 |a Fort Worth :  |b Dryden Press,  |c c1996. 
300 1 |a xvii, 863 p. :  |b ill. ;  |c 26 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing research 
952 |a GrThPMO  |b 59afdf286c5ad17d7e59e84b  |c 952a  |d 9528  |e HF5415.2.C49 1996  |t 6  |x m  |z Books