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970416s1994 enk 001 0 eng d |
| 020 |
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|a 0751740241
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| 050 |
1 |
4 |
|a HF5415.13
|b .P43 1994
|
| 100 |
1 |
4 |
|a Pearson, David J.
|
| 245 |
1 |
4 |
|a Strategic marketing management :
|b analysis and decision /
|c David Pearson and Paul Fifield.
|
| 250 |
1 |
4 |
|a 2nd ed.
|
| 260 |
1 |
4 |
|a London :
|b BPP,
|c c1994.
|
| 300 |
1 |
4 |
|a 591 p. ;
|c 29 cm.
|
| 500 |
1 |
4 |
|a Diploma syllabus '94.
|
| 650 |
1 |
4 |
|a Marketing
|x Management
|
| 650 |
1 |
4 |
|a Strategic planning
|
| 650 |
1 |
4 |
|a Marketing
|x Decision making
|
| 700 |
1 |
4 |
|a Fifield, Paul
|
| 710 |
2 |
4 |
|a Chartered Institute of Marketing
|
| 952 |
|
|
|a GrThPMO
|b 59afdeb66c5ad17d7e59e716
|c 952a
|d 9528
|e HF5415.13.P43 1994
|t 7
|x m
|z Books
|
