Basic marketing management /

Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: New York : Wiley, c1995.
Subjects:
LEADER 00703nam a2200193 a 4500
001 495014
005 20171111225922.0
008 940607s1995 nyua b 001 0 eng
020 |a 047158603X (paper : acid-free paper) 
050 |a HF5415.13  |b .D314 1995 
082 |2 20  |a 658.8 
100 1 |a Dalrymple, Douglas J. 
245 1 |a Basic marketing management /  |c Douglas J. Dalrymple, Leonard J. Parsons. 
260 1 |a New York :  |b Wiley,  |c c1995. 
300 1 |a 1 v. (various pagings) :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing  |x Management 
700 1 |a Parsons, Leonard J. 
952 |a GrThPMO  |b 59afde766c5ad17d7e59e627  |c 952a  |d 9528  |e HF5415.13.D314 1995  |t 7  |x m  |z Books