Customer-driven marketing : the ideal to increased profits through marketing, sales and service improvement /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
1997
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| Subjects: |
| Physical Description: | 368 p. : ill. ; 24 cm. |
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| Bibliography: | Incudes bibliographical references and index. |
| ISBN: | 0749424184 |