Data mining techniques : for marketing, sales, and customer support/
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley Computer Pub.,
c1997.
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Table of Contents:
- 1. Why Data Mining?
- 2. The Virtuous Cycle of Data Mining
- 3. TheVirtuous Cycle in Practice
- 4. What Can Data Mining Do?
- 5. DataMining Methodology
- 6. Measuring the Effectiveness of Data Mining
- 7. Overview of Data Mining Techniques
- 8. Market Basket Analysis
- 9. Memory-Based Reasoning
- 10. Automatic Cluster Detection
- 11.Link Analysis
- 12. Decision Trees
- 13. Artificial Neural Networks
- 14. Genetic Algorithms
- 15. Data Mining and the Corporate DataWarehouse
- 16. Where Does OLAP Fit In?
- 17. Choosing the Right Toolfor the Job
- 18. Putting Data Mining to Work.