Advanced marketing strategy : phenomena, analysis, and decisions /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1991.
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| Subjects: |
| Physical Description: | xx, 563 p. : ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0138519404 |