Media planning : a practical guide /

Main Author: Surmanek, Jim
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, 1996.
Edition:3rd ed.
Subjects:
LEADER 00645nam a2200193 a 4500
001 486945
005 20171111225915.0
008 950510s1996 ilu 001 0 eng
020 |a 0844235121 (paper) 
050 |a HF5826.5  |b .S86 1996 
082 |2 20  |a 659.1/11 
100 1 |a Surmanek, Jim 
245 1 |a Media planning :  |b a practical guide /  |c Jim Surmanek. 
250 1 |a 3rd ed. 
260 1 |a Lincolnwood, Ill. :  |b NTC Business Books,  |c 1996. 
300 1 |a xii, 209 p. :  |b ill. ;  |c 24 cm. 
500 1 |a Includes index. 
650 1 |a Advertising media planning  |z United States. 
952 |a GrThPMO  |b 59afd6f56c5ad17d7e59c477  |c 952a  |d 9528  |e HF5826.5.S86 1996  |t 7  |x m  |z Books