Description: Marketing :

Main Author:	Walters, Suzanne
Format:	Book
Language:	English
Published:	New York : Neal-Schuman Publishers, c1992.
Subjects:	Libraries > Public relations Libraries > Marketing

Physical Description:	vii, 102 p. : ill. ; 28 cm.
Bibliography:	Includes bibliographical references (p. 99-100) and index.
ISBN:	1555700950