Marketing : creating value for customers /

Main Author: Churchill, Gilbert A.
Other Authors: Peter, J. Paul.
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin, c1995.
Subjects:
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020 |a 0256125392 
050 |a 0256173672 (annotated instructor's edition)  |b .C5275 1995  |a HF5415 
082 |2 20  |a 658.8 
100 1 |a Churchill, Gilbert A. 
245 1 |a Marketing :  |b creating value for customers /  |c Gilbert A. Churchill, Jr., J. Paul Peter. 
260 1 |a Burr Ridge, Ill. :  |b Irwin,  |c c1995. 
300 1 |a xxxii, 703 p. :  |b col. ill., col. maps ;  |c 27 cm. 
504 1 |a Includes bibliographical references (p. 655-674) and indexes. 
650 1 |a Marketing 
700 1 |a Peter, J. Paul. 
952 |a GrThPMO  |b 59afd4f16c5ad17d7e59ba36  |c 952a  |d 9528  |e HF5415.C5275 1995  |t 7  |x m  |z Books