New product development : managing and forecasting for strategic success /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
J. Wiley,
c1993.
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| Subjects: |
| Physical Description: | xiv, 352 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references (p. 319-338) and indexes. |
| ISBN: | 0471572268 |