Description: Global marketing management /

Main Author:	Keegan, Warren J.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, c1995.
Edition:	5th ed.
Subjects:	Export marketing > Management

Physical Description:	xix, 828 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0132971860