Marketing : theory and practice /

Other Authors: Baker, Michael John
Format: Book
Language:English
Published: London : Macmillan, 1976.
Subjects:
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008 770413s1976 enka b 001 0 eng
020 |a 0333198204 
050 |a 0333198212 (pbk.)  |b .M3232 1976  |a HF5415 
082 |a 658.8 
245 |a Marketing :  |b theory and practice /  |c edited by Michael J. Baker. 
260 |a London :  |b Macmillan,  |c 1976. 
300 |a x, 177 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references (p. [162]-174) and index. 
650 |a Marketing 
700 1 |a Baker, Michael John 
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